'A Rappers Ambition'

Language- Ghetto Slang Has Been Used Much Through Out The Coarse Of This Production, This May Have Been Done Because Of The Location It Has Been Set In (West London) Furthermore It Is Complementary To The Trailer.

Sound- A Classical/Techno Beat Has Been Used In This Trailer It Reflects The Struggling MC Find Wile They Are Getting Familiar Industry it Also Keeps The Audience Interested.

Camera Shots- A lot Of Close Ups Have Been Used In ‘A Rappers Ambition’…The Director May Have Choose to Use Close Ups to Emphasize Facial Expressions. Other Shots Have Been Used In A Very Cleaver Way As It Shows The MCs Progress Throughout The Trailer.

Lighting- Good Lighting Has Been Used Throughout Most Of This Trailer It Makes Body Language And Facial Expressions Very Clear. Surroundings Also Influence The Lighting, E.g. Outdoors Lighting Is Quite Dim & Natural This Also Connoted The Dullness Growing Up In West London.

Timing- The Length Of The Trailer Is Only 2:06 I Think They Have Done This To Create a Dramatic Effect So The Viewer Wants To Go Out And Watch The Whole Thing.

Institutional Values- The Story of 'A Rapper's Ambition' Holds a Message That Tells Its Audience To Never Let Your Dreams Just Go… Always Try Hard To Fulfil Them No Matter What Comes In Your Way. Everything Is Possible!