Lads Mag Proposal :)

Busty Babes *

Possible Names: Punch. Bang. WOW. Speed. Mystery. Bite . Flavour. Zeus.

Reader Profile: Our fantastic new lad mag ‘Busty Babes’ magazine is intended for males between 20-35 it is targeted to an audience who are looking for a life full of cars, cash and girls also includes the latest gadgets, fashion and fashion!

Us as magazine producers believe that the target audience spend most of their time being involved in activities which are seen as social activities. They like spending time chilling with their friends, listening to music, surfing the net, sometimes watching TV usually channels like MTV where they are influenced to this type of lifestyle. They also want to keep up with the latest styles and trends out there in the streets having the newest gadgets and the best social lives, at this point in their lives they want to experience new things and explore their lives.

Age: 20-35

Attitude: want to explore life, before they settle into their lives.

Aspirations: enjoy life and find a place were they can comfortably
class: workers C class

Target advertisers: David Bekham new cologne

Phones 4 U/Carphone Warehouse

Topman/ Baronjon/ Burtons

Sports Cars- Vauxhall Coupe...& Vintage Cars

Rayban/Police brands-Jewellery and sunglasses

Calvin Klein-Lacoste

X-box

FHM-sexiest women

HMV-latest film releases and music

[Nike] sports wear/fashion
JD sports, Nike/Adidas.

Competition: The Competition would be promoted by Calvin Kline & it would involve the reader answering a question to one of the latest products Calvin Klein has brought out. If they got the answer right, there would be a chance on winning a Calvin Klein product out of the choices given, and a photo shoot in the all famous Calvin Klein boutique in New York.

Pitch: Marketing Director I am attracted to your brand CALVIN KLEIN and would like to use it, as a competition for our newest magazine arrival 'Busty Babes'. It is the hottest magazine for 19-35 year old males who may have a wide range of interests in fashion and hence we have selected to advertise your products to consequently elevate the number of buyers of our magazine. additionally, I think this offer would benefit you ‘swell as I since the people entering this competition would initially win a prize of one of your latest products, and this will as a result perhaps motivate them to buy more, and therefore raising the number of your customers. As Calvin Klein is notorious towards the age range of our audience, it is entirely beneficial to both your brand and our magazine as our targeted audiences are similar. If you decide to support proposal, the prize of will include a photo shoot in a Calvin Klein boutique, witch will lead on young men purchasing your brand clothes since they will experience what they feel after wearing them and make them want to buy more, I can reassure you the outcome of this will surely be a positive one. Hopefully this will promote your brand further than present day, and attract readers for our next issue in a month. We have chosen your brand amongst several others, and decided that your brand would be ideal as it would be already popular against our target audience and therefore would have no trouble in attracting more males. As you can see, our proposal to you is highly an advantage to both our brands and doesn't have many cons coming along with it. I look forward to hearing from you and your views towards this proposal and I’m sure we will come to an agreement beneficial to both.